Advertisement Sponsorship Policies

Advertising and Sponsorship Guidelines for Print and Online Publications, Products and Services for the Coimbatore B ranch of Indian  Medical Association These guidelines are intended to provide guidance on the acceptance of advertising and sponsorships for print and online publications  and published by CBE IMA
These policies were developed in accordance with the Guidelines for CBE IMA's Activities  and are the result of a collaborative consultation process that included members of the, ethics and legal units of the CBE IMA . It is recognized that the general principles outlined in the Guidelines for CBE IMA's Activities take precedence where there is any doubt about the application of these policies. " 

ADVERTISING

SPONSORSHIP OF ONLINE PUBLICATIONS

Eligibility


Definitions

"Advertising" and "advertisement" refer to the provision of space to promote products or services in exchange for payment or other consideration. Examples of online advertising include banners, badges, buttons and any other type of promotional consideration, fixed or animated, with or without hyperlinks.
"Advertorials" refers to advertising where the client has sole editorial input.
"Consumer Publications" refers to publications whose primary focus is to provide information on health issues to Indian  patients.
"Professional Publications" refers to publications whose primary focus is to provide non-clinical information on professional issues to physicians.
"Scholarly Publications" refers to publications that are peer-reviewed, physician-focused and provide primarily scientific and research-based content targeting a physician audience.
"Sponsorship" refers to unrestricted educational grants or other contributions for  online publications, products and services that assist with the production or promotion of publications, products or services. In return, the support of the sponsor is publicly recognized for a specified period of time.


Core Principles

Integrity and Credibility
CBE IMA  actively solicit advertising and sponsorships in recognition of the benefits such advertising and sponsorships might bring in the attainment of its purposes and those of the CBE IMA.
The integrity and credibility of the CBEIMA and its members shall be the overriding consideration in all advertising and sponsorship activities. It is in the best interests of the CBE IMA, advertisers and sponsors to ensure that the advertisement remain a trusted and credible source of information for physicians and others.
We recognize that advertising and sponsorship opportunities must be pursued only as they do not impede the following core principles:

  • editorial independence;
  • institutional integrity (e.g. brand reputation); and
  • consistency with the CBE IMA's mission, vision and values.

These advertising and sponsorship guidelines are applied to ensure adherence to these core principles, to determine the eligibility of products and services for advertising and to ensure that any sponsorship relationship is transparent and apparent.


Administrative Procedures

Administrative procedures are in place to ensure adherence to the core principles.


 

Comments and complaints

Individuals may register comments or complaints about advertising or sponsorships through a variety of mechanisms. Every effort will be made to provide contact information for registering a complaint. Where that is not possible, individuals may contact at -0422-2471824


Changes to the guidelines

The guidelines will be reviewed regularly; however, we reserve the right to make changes at any time. Any such changes will be in accordance with the principles outlined in the Guidelines for CBE IMA's Activities . The revised document will be posted on, ‘coimbatoreima.com’.


Disclaimer

The appearance of advertising or sponsorship in accordance with these policies is neither a guarantee nor an endorsement of claims made for a product or service, nor an endorsement of a manufacturer, distributor or promoter of a product or service.
The CBE IMA  shall not be liable for any damages, claims, liabilities, costs or obligations arising from the use or misuse of the advertising material or sponsorship information that appear, whether such obligations arise in contract, negligence, equity or statute law. No guarantee or warranty is made as to the quality, accuracy, completeness, timeliness, appropriateness or suitability of the advertising material or sponsorship information provided. No advertising material is intended to substitute for the advice of a physician and readers are advised always to consult their doctor for specific information on personal health matters.


ADVERTISING

Eligibility

  1. Advertisements must comply with the Core Principles. For greater certainty, advertising space will not be sold on condition that specific editorial content will be subsequently produced.
  2. Advertisements for products, services and public service messages that compete with those offered by the CBE IMA, are not eligible. Exceptions may be made and any such decisions will be determined in accordance with the stated review process.
  3. Advertisements of tobacco products, alcoholic beverages, weapons, gambling or pornography, or of products that violate CBE IMA policy, are not eligible.
  4. Advertising must be factually accurate, must not be misleading, and must be in good taste.
  5. Advertising must adhere to human rights legislation and not discriminate on any prohibited grounds.
  6. A distinction is maintained between advertising and editorial content. All advertising, including advertorials, must be clearly identifiable as advertising and must not be confused with editorial content in format or appearance and may not be associated with any CB E IMA logos, trademarks or other markings.
  7. The fact that an advertisement has appeared in a publication, product or service shall not be referred to in collateral advertising.

Review Process

  1. All new advertisements will be reviewed prior to publication or electronic posting.
  2. We reserve the right of final approval of all advertising and the right to refuse any advertisement. Staff from the business, ethics, legal and advocacy and public affairs may be consulted to discuss and resolve particular issues and exceptions that might arise under these guidelines and in particular the Core Principles of editorial independence, institutional integrity and consistency with CBE IMA's mission, vision and values. The CBE IMA Legal Department will co-ordinate periodic reviews of these guidelines to ensure their currency. Ultimate decision-making authority rests with the HONORARY SECRETARY  of the  CBE IMA and the Presiden and the  advisors and controller of the Website.
  3. All advertising should meet the appropriate standards for advertising of that product or service under all applicable Indian laws. For example:
  1. All prescription drug advertising directed at health professionals must be reviewed by the Pharmaceutical Advertising Advisory Board (PAAB). PAAB maintains a Code of Advertising Acceptance and pre-clears advertising prior to publication to ensure claims meet Code standards. Proof of review is required.
  1. Advertising for food and beverages, non-prescription drugs and natural health products must comply with all applicable legislation and guidelines, including the Food and Drugs Act and Regulations, the Natural Health Products Regulations and the Consumer Advertising Guidelines for Marketed Health Products for Nonprescription Drugs including Natural Health Products. Advertising may be pre-cleared for compliance by Advertising Standards, India.     Advertising  for apparatus, instruments and devices or any part, component or accessory, that are intended for preventive, diagnostic or therapeutic purposes must comply with the provisions of the Medical Devices Regulations, under the Food and Drugs Act. This includes contraceptive devices but does not include drugs. Proof of the legal right to advertise these products in India may be required.
  2. All advertising must be in compliance with the World Health Organization's International Code of Marketing of Breast-milk Substitutes . The Code covers breast-milk substitutes and any products represented as partial or total substitutes, as well as related paraphernalia such as feeding bottles. The Code prohibits advertising or promotion of these products in any material directed toward the general public, and states that information provided by manufacturers and distributors to health professionals be restricted to scientific and factual matters.

Placement (general)

  1. Placement of advertising will be governed by the Core Principles.
  2. Placement of editorial content adjacent to advertising on the same products or topics is avoided whenever possible in scholarly publications. When a scholarly publication uses designated pages for repeat features (e.g. the lead editorial or to highlight articles of interest in the journal) any placement of an advertisement adjacent to related editorial content should be seen as coincidental. Exceptions may be necessary when a publication dedicates significant editorial space to a particular theme or clinical issue but in any event, such exceptions will not impede the Core Principles.
  3. Advertisements for products and services are eligible adjacent to editorial content on the same topic in consumer and professional publications provided that there is no reasonable inference of a commercial connection or relationship between the product or service being advertised, the manufacturer of the products or services and or of the CBE IMA ‘s endorsement of the advertiser or its products or services.

        4.Prescription drug advertising is limited to areas of cbe ima.com that are restricted to physicians.
        5.Advertisements and promotional icons from third parties may not appear in designated areas of  cbe ima.com, such as the home page.


Placement of Advertising (cbeima.com)

Designated areas of cbeima.com in which advertisements and promotional icons from third parties may not appear include, but may not be limited to:

  • Home page
  • Pages within the CBE IMA InfoBase section which contain clinical practice guideline content
  • About CBE IMA
  • Policy/Advocacy
  • Media Centre section

Exceptions may be made and any such decisions will be determined in accordance with the stated review process.


Linking from an Advertisement

  1. Users must have the option to click or not click on an advertisement. The advertisement must not obscure the screen page such that the user has to click on the advertisement to proceed further.
  2. Links to advertisements may only be embedded in the text of editorial content where it is apparent that the link is to an advertisement).
  3. Users must not be sent to any other Web site unless they choose to do so by clicking on an advertisement link. The destination page will appear in a new window or tab.
  4. If an advertisement is to link to a page off the Web site, the page will be reviewed prior to acceptance of the advertising. The advertiser may not change the linked page during the term of the contract without prior review and approval.
  5. Any Web site to which an advertisement is linked must comply with the laws and regulations of India.
  6. We reserve the right to not link, or to remove links, to other Web sites.
  7. We do not assume any responsibility for material on the linked site.

SPONSORSHIP OF PRINT AND ONLINE PUBLICATIONS.

Eligibility

  • Sponsorships must comply with the Core Principles.
  • Sponsorships are available to organizations or companies at a corporate level and for specific products or services provided that there is no reasonable inference of a commercial connection or relationship between the sponsor or the products and services and the content.
  • Single (or exclusive) sponsorships will be accepted at the professional  level.. Single sponsorships for specific products and services are permissible in non-scholarly publications only. Exceptions may be made and any such decisions will be determined in accordance with the stated review process.
  • Preferred suppliers may be single sponsors of features that are closely related to products or services they manufacture or promote. However, the relationship between the CBE IMA and the  sponsor will be transparent to the reader and in accepting such sponsorship, we will at all times be guided by the Core Principles of editorial independence, institutional integrity and consistency with CBE IMA's mission, vision and values.
  • A regular feature page or section may qualify for long-term sponsorship by a single sponsor provided that the specific content of the feature is variable and confidential, and that editorial independence is maintained.
  • Banner advertising from other advertisers may appear in the template of pages or sections that have been sponsored.
  • Sponsorships from organizations whose products or services compete with those offered by the CBE IMA are not eligible. Exceptions may be made and any such decisions will be determined in accordance with the stated review process.
  • Sponsorships from organizations that manufacture or promote products or services such as tobacco products, alcoholic beverages, weapons, gambling or pornography, or other products that violate CBE IMA policy, are not eligible.
  • Sponsorships are not eligible in designated areas of cbeima.com, such as the home page.
  • We reserve the right of final approval of all sponsorship and the right to refuse or terminate any sponsorship.

Acknowledgement

  1. We will determine the final wording and placement of sponsor acknowledgements.
  2. Sponsorship of specific content (e.g., series, supplements, special features or electronic tables of contents) will be acknowledged as an unrestricted educational grant.
    Sample wording:
    Acknowledgement of sponsorship may make reference to products or services.
  3. The acknowledgement of sponsorship may be accompanied by a corporate logo that is linked to advertisements for products or services of the sponsor (.pdf pages only) provided the sponsor's logo is not more prominent than the size of the CBE IMA logo. We will determine the prominence of logos.
  4. Sponsors may refer to the fact of sponsorship but no characterization of the sponsorship relationship shall be taken or used as evidence of CBE IMA's . We will work with the sponsor to develop appropriate wording.

Linking from a Sponsor's Acknowledgement

  • Sponsorship may include a link to the sponsor's corporate Web site or to the sponsor's product or service.
  • Users must not be sent to any Web site other than the originating Web site unless they choose to do so by clicking on a sponsorship link. The destination page will appear in a new window that will be smaller than the originating background page.
  • If a sponsorship acknowledgement is to link to a page off the originating web site, we will review the page prior to posting the acknowledgement. The sponsor may not change the linked page without prior review and approval.
  • Any Web site to which an acknowledgement is linked must comply with the laws and regulations of India.
  • We reserve the right to not link, or to remove links, to other Web sites.

From Dr.MSuryanaryanan